Outreach Strategy & Missional Branding

“In preparing for battle I have always found that plans are useless, but planning is indispensable.”
― Dwight D. Eisenhower

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
― Abraham Lincoln

Community outreach can be done one of two ways: wing it or plan it. Effective, intentional outreach requires planning. That means developing an outreach strategy.

What Is An Outreach Strategy?

Put simply, an outreach strategy is a plan of action intentionally designed to help you accomplish your outreach goals. An effective outreach strategy possesses four characteristics:

  • It is customized for your church or organization. No one strategy will work in all situations. Rather, the best strategy is one that is based on your church or organization’s needs, resources, and setting.
  • It is an overall guide. An effective strategy is a roadmap that sets a general direction of how to reach out to the community rather than specifying all aspects and activities.
  • It is flexible. An effective strategy must be able to adapt to changes. An inflexible strategy is an ineffective strategy.
  • It is holistic. An effective outreach strategy incorporates all of the church’s or organization’s activities.

Because of these characteristics, an effective outreach strategy is a vital aspect of missional branding.

Outreach Strategy versus Programs

As already stated, an outreach strategy is a road map. When planning a trip, a wise individual decides which way to go and which major roads to take. However, sometimes a detour is taken, but the overall direction remains.

Herein lies the key difference between an outreach strategy and a program: a outreach strategy is the general roadmap whereas a program is a specific activity along the way. As such, multiple programs can fit within an effective outreach strategy.

Get More Info

Are you interested in how Dr. John Rothra can help you develop an outreach strategy for your church or organization? Fill out the form below to send him a request.

Would you like to have Dr. Rothra speak to your group, organization, or church them submit a booking request.

How the Intial Process Works

Once your information from the form below is reviewed, you will receive an initial evaluation.  This is designed to help both you and Dr. Rothra more fully understand your past efforts, current setting, and future goals.  Please fill out that form and return it at your convenience.

After you return the info, Dr. Rothra will review it and schedule a phone conference (US only, otherwise communication will be via email).  The purpose of this step is to learn more about you, what you envision, and how Dr. Rothra can help.