Not all outreach is evangelistic, but it can be

Churches and pastors talk a lot about outreach, but we are called to do evangelism. Outreach and evangelism are not always synonymous.

Yesterday evening, I turned on the computer, opened up the web browser, and it opened the default home page of One of the stories that caught my eye was about a church in the Charlotte, North Carolina area that will initiate a controversial outreach methodology. The story explains that the pastor of a “nontraditional church,” referring to its practice of encouraging casual dress and consuming coffee and donuts during services, will pass out shot glasses in local bars. These shot glasses will ask people to “give us a shot” and contain the slogan “Real church for real people.” No mention of presenting the gospel message is listed in the article.

Many Baptists oppose the drinking of alcohol; many even condemn or forbid entering bars or other venues that serve alcoholic beverages. As such, it would not be unexpected for them to condemn this pastor or others who enter bars for the purpose of bringing people to Christ. Some questions that may be asked include:

  1. How can this man call himself a pastor, a minister of Christ, one who lives according to Christ’s teachings and yet enter a place that serves alcohol?
  2. Even worse, how can he give out shot glasses that encourage others to continue consuming hard liquor, promotes drunkenness, and encourages sin?
  3. How can this minister say he’s obeying God when he is putting on the appearance of evil, something Scripture forbids?

As a minister and seminary graduate, I can appreciate these questions. However, I believe these questions avoid the primary question: Is the pastor trying to fill pews or share the gospel? In other words, does he want them to come to his church then learn about Christ, or come to Christ then learn about his church? Nevertheless, before I address this question, I will respond to the three questions posed above.

Each of the three questions above, which I will refer to as “skeptics questions,” stem from a two premise paradigm. The first premise is ministers must avoid the appearance of evil (1 Thess 5:22). It teaches that if a believer associates with those practicing sin, then the world will believe that the minister is a practicing that sin. For example, if it walks like a duck, looks like a duck, then it must be a duck. The second premise is that a minister must not cause another to stumble (Luke 17:2; 1 Cor 8:13). Notice the use of the term “another” rather than “brother” or “brethren.” This is important and will be discussed later. It teaches that once the minister is perceived to be participating in sin, then he is no longer effective and, therefore, causes others to stumble rather than come to Christ.

Regarding associating with sinners and the appearance of evil, I’m reminded of the time when Jesus was at the home of Matthew, eating a meal with “tax collectors and sinners” (Matt 9:9-13; Mark 2:14-17). In Jesus’ society, this activity meant that he was associating himself with those around him. The Pharisees knew that Jesus was a teacher and noticed him hanging out with these sinful people. They questioned his actions based on the same basic thoughts: to associate with sinners is to defile oneself. Jesus, knowing that he was neither made unclean by his associations nor that he was participating in their sin, responded to his critics that it is the sick who need healing; the sinners need forgiveness, not the righteous. In other words, Jesus was going to those who need him. Jesus was going to the lost world in order to share his message with them. If he remained in the temple and only hung around those who did not need to hear his message, then nobody would ever be saved.

This pastor is doing the same thing: going to the lost world. He does not need to reach out only to the saved, but he must reach out to he lost, which may require him to enter places where the lost associate. Therefore, I ask the critics these questions:

  1. Is God more glorified by the minister who goes to the lost world to share the gospel or the minister who waits for the lost world to come to him to hear the gospel?
  2. Is the minister serving God’s kingdom if he (a) only preaches to the saved, (b) only preaches to those who enter his church, whether lost or saved, or (c) preaches to those who come to church and goes out into the world where the lost are and preaches to them as well?

Regarding the idea of causing another to stumble, this is a misunderstanding of the texts. The context of the passage in Luke shows that Jesus refers to causing another believer who is still a spiritual infant or is spiritually immature. Therefore, Jesus is calling on believers not to cause other believers to be led astray into false teachings, what he calls “stumble.”

In Paul’s letter to the Corinthian church, Paul is writing to believers about believers. In verse 13, he talks about causing a brother (adelphos) to stumble. In the preceding verse, he talks about “brethren” whose conscience is “weak,” meaning immature or lacking strength. Contextually, following the teaching of Jesus, Paul is saying it is better to change one’s behavior than cause a weak, spiritually immature, or spiritual infant to stumble.

In both passages, Jesus and Paul refer to actions that cause another believer to be led astray. In neither case do they refer to causing a non-believer to stumble. Rather, Jesus and Paul often refer to non-believers as slaves to sin, trapped by sin, and incapable of coming to God without divine intervention. Non-believers cannot stumble because they are already trapped in darkness, lost, and in need of help. However, many preachers re-read these passages to include any and all people, both saved and unsaved, despite Scripture’s teachings.

Some may say that a pastor who commits sin, or appears to commit sin, has damaged his ministry, resulting in a hampering of his ability to witness effectively. It is true that a minister who sins damages his ability to minister, especially if he is unrepentant about that sin. However, if a minister does what is right, serves God, and goes to the lost world, he is doing God’s work and need not fear rumors or speculation. Caution should always be taken, but avoiding sinners is not an answer, despite what some claim.

Now that we see that ministers must go to the lost just as Jesus went to the lost, and now that we’ve seen that believers should withhold judgment and condemnation, we return to the primary question: is this pastor trying to fill pews or share the gospel? One could speculate an answer based on the article, but that is unfair to both the pastor and his ministry. Rather, one can only use the facts provided and extrapolate a lesson from those facts.

The article does not say whether the pastor will be evangelizing as he passes out shot glasses. All we know is that people are being invited to church. Furthermore, the article does not reveal what message or messages the pastor preaches in church or whether they are evangelistic in nature. Therefore, one cannot assume the topic of his messages. The article simply states that he is passing out shot glasses, inviting people to church, and that his goal is not to impress current church goers, but to “impress people who don’t [go to church].”

Why use shot glasses and not gospel tracts? The shot glass may include a gospel tract, but only the glass attracted the attention of the journalist. Considering his audience–people at bars–it is a creative act to use shot glasses. People in bars will not be tempted to drink or invited to drink because they are already there to drink. However, they will be more likely to accept a shot glass than a piece of paper or ‘preachy Bible-thumper.’ That is not to say preachy Bible-thumpers are wrong, just that not everyone responds to them. This pastor determined what is an effective method to reach those in bars who need Christ with the message of Christ. Shot glasses with a message came to mind and, I must say, are quite creative.

The shot glasses contain two messages. The first is a subtle invitation to church, the second is the church’s slogan. One must ask whether these messages are evangelistic. The answer is a resounding ‘No.’ Inviting someone to church does not constitute evangelism, nor does the church’s slogan of “Real church for real people.” Although not evangelistic, this venture is a form of outreach that can bring people to church. However, not all outreach is evangelistic.

What makes outreach evangelistic? How can this pastor’s outreach program become evangelistic if it is not so already? One solution is to place a gospel tract inside or around the shot glass. There are a variety of tracts that will work from ATS or Living Waters. Another solution is to intentionally share the gospel with every person to whom a shot glass is given. These two solutions seem simple and obvious, but it might surprise many how often these answers are overlooked.

According to the article, the church has grown rapidly in recent years. However, not all growth is good. Many churches see numerical growth but produce no disciples. Some churches see numerical growth because they are making disciples. Other churches see little numerical growth despite making disciples. This final group is generally found in rural communities where the community is in decline or stagnant, allowing for little room for numerical growth but much room for spiritual growth.

The church in this article, because it has seen tremendous numerical growth, falls into one of the first two groups. Which one is unknown, but I can only pray that it is the second. Making disciples does not mean baptisms, for many get dunked yet remain unsaved. Making disciples means leading people to Christ, then training them in Scripture and Christian living, then having them do the same to others, who in turn do the same to others (see 2 Tim 2:2 for this model).

In conclusion, not all outreach is evangelistic, but it can be. In his book, Let the Nations Be Glad!, John Piper teaches that one’s passion for God is seen in one’s passion for evangelism and missions. If one has a passion for God, one will have a passion for evangelism and missions; if one lacks a passion for evangelism and missions, one must ask if he has a passion for God. I encourage every church to make its outreach evangelistic. Focus on filling God’s kingdom, not simply filling the pews. When the number of heads in the church become more important than the number of souls in heaven, then it is time to re-evaluate priorities and regain a passion for God.

About John L. Rothra
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This Post Has 2 Comments

  1. John Rothra


    Thank you for your kind words. I know how often people will take a certain set of information, whether from a news article or other source, and extrapolate conclusions that may be false. Rather, I chose to learn only what was known and analyze it as fairly as possible.

    As a minister, I applaud those who are willing to go out to reach the lost rather than wait for the lost to mysteriously appear at the church doorstep. I encourage your church to continue to seek God’s glory above all else and to live out a mission that evangelizes your community out of a passion for God. May the kingdom grow through your efforts and the efforts of others in your church who make disciples.

    In Christ,
    John Rothra

  2. Chris Boling

    I thoroughly enjoyed your thoughts on the subject of teh church in Charlotte, NC that is handing out shot glasses this Friday night.

    You see, I am a member of that very church and I am so glad to see people take fair look at what our leadership team has decided to do. By the way, we are planning another campaign to follow that will put coffee mugs into the hands of coffee shop patrons.

    I would like to answer a couple of questions for you, in case you are asked by other members of your congregation.

    We are handing out the glasses with a leaflet, or flyer which discusses our church mission. Whether or not that is evangelistic, I don’t know. I would bet however that at least in some cases it could lead to opportunities to minister to people Friday night. In fact, the subject has already given me more than one opportunity to minister to friends that I know to be lost.

    Now… I have heard the question raised more than once about whether our church is interested in bringing people to church or bringing people to Christ.

    My wife and I were both raised Southern Baptist. After dating for some time and realizing we needed to get back in church we began an exhaustive search for a Church since neither of us lived within traveling distance of the churches we grew up in. One visit to Next Level Church, back when it was still just a handful of people, was all it took to convince us that this was our home. In fact, Dan Southernland, who is on the staff, married us. You may know him from his book “Transitioning”. I can tell you from first hand experience that, if you are not interested in getting your hands dirty for Christ, reaching lost souls, and helping those in need, then you might be happier at another church. This is the most active, missions driven church I have ever seen in all my life. You better believe that this church will be huge… but it will be because those it brings to Christ will desire to go out in the world spreading the word.

    As a side note, this church will be large in a different way. Instead of having one large church, we having started what we call Project 485, referencing I-485 which is the Outer Beltway for the Charlotte Metro area. There will be Next Level Church campuses close to every exit on I-485, so that everyone that wants to participate will not have to drive very far to do so. You see… we are coming to the disconnected in any way we can.

    Thanks again for taking a look at what we are doing. I hope I have given a little insight in to our mindset, and hopefully I have not done a disservice to the mission.

    Chris Boling

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